Better Stands at Super Terminal Expo
Super Terminal Expo is committed to becoming carbon neutral, halving our waste, and helping customers save more carbon than we emit by 2025 — a stepping stone to achieving zero waste and net zero carbon by 2030.
Disposable, single-use stands account for around 80% of the total waste from our event, which is why we are launching the Better Stands Programme. We believe we can collaborate with our exhibitors and contractors to eliminate carbon waste. Together, we can deliver innovative, world-class designs for terminal and transportation hub showcases that continue their lifecycle long after the Hong Kong event concludes. By embracing sustainable exhibition practices, we’re creating a blueprint for the future of eco-conscious industry events.
Better Stands is our initiative encouraging exhibitors to use reusable exhibition stands instead of single-use, disposable ones. This programme significantly reduces the environmental impact of our events while creating better experiences for everyone involved.


Exhibition stands are typically the largest source of waste at events. By implementing Better Stands, we can:
- Dramatically reduce waste sent to landfill
- Lower carbon emissions associated with manufacturing and transportation
- Improve the quality and safety of exhibition builds
- Create cost efficiencies for exhibitors through reusable structures

How It Works
Our Better Stands programme uses a certification framework with Bronze, Silver, and Gold levels to measure stand reusability:
Bronze Level
- Stands designed for multiple uses
- Core structural elements that can be reused
- Reduced single-use materials
Silver Level
- Majority of components designed for reuse
- Modular design principles
- Significant reduction in waste
Gold Level
- Fully reusable design
- Minimal to zero waste
- Optimized for transportation and storage
Benefits for Exhibitors

- Cost Savings: Reusing stands across multiple events reduces long-term exhibition costs
- Quality: Better Stands are typically higher quality and more durable
- Efficiency: Faster setup and breakdown times
- Brand Consistency: Maintain consistent brand presentation across events
- Sustainability Credentials: Demonstrate your commitment to environmental responsibility
AS PART OF OUR COMMITMENT, WE ARE FOCUSING ON:

Embed sustainability into our brand to inspire the industry to be more sustainable, promoting the achievement of the UN’s Sustainable Development Goals:
- Our initiative to become carbon neutral
- Sustainability initiatives at Super Terminal Expo, including but not limited to:
- Reuse or recycle carpet
- Cover decarbonisation topics at STE Conference
- Honour vendor that leads by example in environmental stewardship
- Partnering with a not-for-profit

Become carbon neutral, halve our waste and save customers more carbon than we emit by 2025 as a stepping stone to being zero waste and net zero carbon by 2030 or earlier by:
- Energy or material efficiency
- Sustainable procurement choices
- Environmental credentials of hotels or catering
- Option to offset travel during registration.
- Venue sustainability features (e.g. Water bottle refill stations).
- Better Stands – our initiative to eliminate disposable stands from the events industry

Contribute value of at least 1% of profit to community groups, champion diversity and inclusion and create value for Hong Kong by:
- Support of start-ups and local students.
- Scholarships or accessibility programmes
- Support of local communities.
- Onsite attendee wellbeing initiatives (sport activities, healthy café, focus zones).
Embed sustainability into Super Terminal Expo to inspire the industry to be more sustainable, promoting the achievement of the UN’s Sustainable Development Goals:
- Our initiative to become carbon neutral
- Sustainability initiatives at Super Terminal Expo, including but not limited to:
- Reuse or recycle carpet
- Cover decarbonisation topics at STE Conference
- Honour vendor that leads by example in environmental stewardship
- Partnering with a not-for-profit
Become carbon neutral, halve our waste and save customers more carbon than we emit by 2025 as a stepping stone to being zero waste and net zero carbon by 2030 or earlier by:
- Energy or material efficiency
- Sustainable procurement choices
- Environmental credentials of hotels or catering
- Option to offset travel during registration.
- Venue sustainability features (e.g. Water bottle refill stations).
- Better Stands – our initiative to eliminate disposable stands from the events industry
Contribute value of at least 1% of profit to community groups, champion diversity and inclusion and create value for Hong Kong by:
- Support of start-ups and local students.
- Scholarships or accessibility programmes
- Support of local communities.
- Onsite attendee wellbeing initiatives (sport activities, healthy café, focus zones).
Join Our Sustainability Journey
At Super Terminal Expo, we’re showcasing groundbreaking solutions in sustainable terminal design and operations. The STE Awards specifically honour vendors leading in environmental stewardship through our “Best Sustainable Initiative” category.
By participating in our Better Stands programme, you’ll contribute directly to our sustainability goals while positioning your brand as a forward-thinking industry leader.
Get Started
Ready to make your exhibition presence more sustainable? Contact our team today to learn how to implement Better Stands at Super Terminal Expo 2025, taking place this November in Hong Kong.
Together, we can create an event that showcases innovation while protecting our planet.