For their exceptional performance in airport-city integration, promotion of local culture, social media engagement, and services for inbound passenger spending, these ten airports have collectively redefined the possibilities for non-aeronautical revenue. Super Terminal Expo and Airport Business Review are proud to congratulate them on receiving the 2025 Asia-Pacific Airport Non-Aeronautical Innovation Award.
1、Best Non-Aeronautical Airport
Shanghai Hongqiao International Airport
“Hongqiao Airport has evolved far beyond a mere transportation hub, becoming a commercial landmark that commands the attention of China’s business elites even during their busiest travels. The success of non-aeronautical business operations has become a hallmark of Hongqiao Airport, with commerce and advertising being particularly prominent. The airport leads the industry across multiple metrics, including brand diversity, concentration of luxury brands, advertising yield, and passenger satisfaction.”
Shenzhen Baoan International Airport
“Shenzhen Airport is deeply rooted in the city, leveraging non-aeronautical businesses such as retail, dining, and advertising as key touchpoints to fully express the urban character of Shenzhen. It has successfully built the commercial brand “Waves of Innovation at the Airport, First Stop in Shenzhen.” In recent years, non-aeronautical revenue has been rising steadily, progressing firmly toward the goal of 3 billion yuan in revenue. It can be said that Shenzhen Airport has pioneered a “Shenzhen approach” for the development of non-aeronautical industries among Chinese mainland airports.”
2、Best Airport for Urban Service Integration
Hong Kong International Airport
“Hong Kong Airport collaborated with director Sylvia Chang to create a documentary film, using her lens and perspective to uncover stories about “transit.” As the film suggests, the airport is a microcosm of the world—as long as people connect closely, the world keeps turning, and exchanges continue, Hong Kong will thrive with vitality. Nothing embodies the concept of “transit” with more depth and meaning than an international hub airport (this is especially true for the richly nuanced Chinese language, where the word 转机 carries layered connotations). These visual narratives have become part of Hong Kong and this airport’s unique charm, spiritually binding the airport to the city.”
Xi’an Xianyang International Airport
“Within a terminal featuring Tang Dynasty architecture, Xi‘an Airport has established the world’s first in-terminal museum to showcase authentic artifacts excavated directly from the construction site, displaying artifacts unearthed during the airport‘s construction alongside other cultural heritage—a phenomenon rarely seen anywhere in the world. Building on this, the airport has created a series of cultural and commercial spaces under its proprietary museum brand ’The Journey of Chang‘an’, as well as an endearing digital avatar named “Pei Fuzhou”, seamlessly integrating Chinese cultural dissemination with commercial operations. Furthermore, the promotional theme ‘Sānqín Sìjì, Cháng Lái Cháng‘ān’ stands as another exemplary model of masterful Chinese linguistic artistry.”
3、Best Commercial Innovation Airport
Beijing Daxing International Airport
“Leveraging China‘s advanced mobile internet capabilities, BDIA pioneered its proprietary food delivery platform ‘Xing Xian Song’. The platform has integrates urban lifestyle services into the air travel scenario, offering services such as product reservations, in-store pickup, home delivery, and dine-in reservations. This extends airport commercial services from the ‘last hour’ to the ‘last mile’. The platform has recorded 54.88 million visits, completed 1.26 million orders, achieved sales of RMB 78.57 million, and maintained a 99.95% customer satisfaction rate.”
Hangzhou Xiaoshan International Airport
“Hangzhou Airport has not only pioneered a cutting-edge technology carnival in its terminal but also established a “Common Prosperity Workshop” zone, creating a sustainable Hangzhou model for advancing China’s common prosperity commitment. This initiative allows both state-of-the-art technological products and profound historical culture to blossom in their most splendid forms within the airport. Notably, the airport’s collaborative sesame cake project with Miaoyuan Village alone has generated over 3 million RMB in annual sales, creating 40 stable new jobs for the local community.”
4、Best Airport for Social Media
Singapore Changi International Airport
“Changi Airport leads its global peers in leveraging social media platforms for brand communication. It maintains official accounts on major global platforms including Facebook, Instagram, LinkedIn, Telegram, TikTok, X, WeChat, Weibo, and Xiaohongshu (Rednote), consistently publishing high-quality content that reached over 1 billion global users within a year.”
Zhengzhou Xinzheng International Airport
“With a compact team of three and a modest budget of 500,000 yuan, they garnered over one million followers across social platforms, achieving tens of millions of impressions for Zhengzhou Airport on WeChat, Douyin, and Xiaohongshu within a year while generating millions in revenue. The success of Zhengzhou Airport’s commercial team demonstrates how social media platforms can inject new vitality into airport consumption—an achievement worthy of industry attention.”
5、Most Inbound Tourist-Friendly Airport
Shanghai Pudong International Airport
“PVG has enhanced its inbound services by establishing one self-service station pre-arrival, integrating two service zones along the passenger flow, and developing multiple ancillary service products—creating an integrated “1+2+N Inbound Service Chain.” The self-service station, located in the arrival concourse before immigration clearance, greets international travelers with a highly visible multi-language “Ni Hao” display—extending their first welcome from Shanghai, China—while providing practical resources covering accommodation, transportation, shopping, entertainment, and Wi-Fi access.”
Beijing Capital International Airport
“BCIA has established a “Beijing Service” in Terminal 3’s international arrivals area, created by the Beijing Municipal Government. This initiative aims to provide one-stop convenience services for international travelers. It is dedicated to creating a positive first impression for passengers at the “country’s premier gateway.” Simultaneously, the airport has partnered with Trip.com Group, border inspection agencies, and airlines to comprehensively optimize and upgrade its inbound tourism services through a “full-chain” approach. This involves 16 detailed measures focusing on five key areas: route network, consumption scenarios, service experience, process efficiency, and tourism products.”
